Many factors underlie the nation’s failure to address its acute affordable housing shortage. These include the lack of powerful corporate lobbying at the national and state levels, the association of such housing with unwanted racial integration, and the local perception that affordable housing reduces nearby property values. Community development advocate Jeremy Liu has raised another possible factor: the phrase “affordable housing” itself. He makes his case in a recent article, “Affordable Housing Doesn’t Have Enough Advocates, Science Explains Why.” Whether you agree with him or not---and recall that “affordable housing” replaced “public,” “subsidized,” or “low-income” housing as a broader and more appealing alternative---any idea that could help get more public money to house those in need is worth considering.